For the ones who don’t negotiate with effort.
 
The PRO Hoodie is not for beginners — it’s for those who built a real foundation, earned their momentum, and refused to back down when things got hard.
 
This level demands:
discipline over moods
control over comfort
performance over excuses
 
The design is sharper, the feel is stronger — a symbol of standards that most people will never hold themselves to.
 
Details & Feel
Premium heavyweight fabric — warm, durable, and built to handle real use
Soft interior lining for comfort without losing structure
Athletic fit — relaxed enough for movement, clean enough for everyday wear
Reinforced cuffs & hem to maintain shape over time
Minimal front logo — bold KEEP SHOWING UP™ print on the back
Designed for training, recovery days, travel, and daily discipline
Every time you put it on, you’re not just getting dressed.
You’re making a decision.
 
You don’t wear this because it looks good.
You wear it because it represents who you’ve become.
 
If you haven’t done the work — you haven’t earned this.
 
PRO means responsibility.
Pressure.
Consistency under fatigue.
 
And still…
KEEP SHOWING UP.