Momentum isn’t given — it’s built, day after day.
 
The MOMENTUM Hoodie is for those who proved that Foundation wasn’t a phase. You showed up when motivation faded. You trained when it was uncomfortable. You kept moving forward — and now the standard is higher.
 
This hoodie represents discipline in motion.
Progress stacked.
Identity shifting.
 
Details & Feel
Premium heavyweight fabric — warm, durable, and built to handle real use
Soft interior lining for comfort without losing structure
Athletic fit — relaxed enough for movement, clean enough for everyday wear
Reinforced cuffs & hem to maintain shape over time
Minimal front logo — bold KEEP SHOWING UP™ print on the back
Designed for training, recovery days, travel, and daily discipline
 
Every time you put it on, you’re not just getting dressed.
 
You’re not “trying” anymore.
You’re becoming someone who lives this.
 
Subtle upgrade in attitude.
Stronger presence.
More purpose in every rep, every run, every choice.
 
Momentum means you didn’t stop —
You pushed forward.
 
KEEP SHOWING UP.