Start the lifestyle. Earn your base. Build your discipline.
The FOUNDATION Hoodie represents the moment you decided to stop making excuses and start showing up. It’s not just a piece of clothing — it’s a daily reminder of your first real commitment to yourself.
 
Clean. Minimal. Focused — just like the work you’re doing.
 
This hoodie belongs to people who chose action over comfort and took the first step toward a stronger body, sharper mind, and higher standards.
 
Wear it to train.
Wear it on early mornings.
Wear it as a reminder of who you promised to become.
 
Details & Feel
Premium heavyweight fabric — warm, durable, and built to handle real use
Soft interior lining for comfort without losing structure
Athletic fit — relaxed enough for movement, clean enough for everyday wear
Reinforced cuffs & hem to maintain shape over time
Minimal front logo — bold KEEP SHOWING UP™ print on the back
Designed for training, recovery days, travel, and daily discipline
 
Every time you put it on, you’re not just getting dressed.
 
 
FOUNDATION means one thing:
You didn’t just start — you committed.
KEEP SHOWING UP.